AutoResponder Form Code Tips For Success

Quite possibly, the easiest way to build your email marketing list is to make sure you have added autoresponder form code to every page of your web site. Once your web site is up, and you have visitors coming, it just makes sense to capture as many visitors’ information as you can and that is the sole function of autoresponder form code.

The cheapest and quickest way to get that done is to make sure you have added autoresponder capture form on each of your web pages. Your capture form can be as simple as just the email address, name and email, or additional information to help you target and segment your list more effectively.

Why not just the first page?

Not everybody goes directly to your main page. They may find your site on a search engine, an ad, or from a link in an article that takes them to a page deeper inside your site. Take advantage of that visit by making sure your visitor sees your capture form and offer so they can subscribe to your email marketing list.

For a quick video tutorial on setting up capture pages with your autoresponder form code, check out the video below:

The post AutoResponder Form Code: Add It Everywhere! appeared first on Email Marketing.

This Email Marketing Checklist is designed to give you a quick overview on how your business can grow using email marketing.

Email marketing is a powerful tool being used by small, medium, and large businesses around the world. Whether you are a large Fortune 500 company or a solo operator reading this post while you sip your favorite coffee, email marketing can and should be a major part of your overall marketing strategy.

Email marketing allows you to convert those all-important web site visitors to real prospects. Instead of just visiting your site and going along their way to the next site, you can invite them to give you their name and email address in exchange for information they are looking for.

Then, you will be able to follow up with your prospects, let them know of any special offers, and invite them to do business with you. Here is the email marketing checklist to give you the best shot of success as you move forward:

Reinforce Your Brand

From your web site capture form to your email marketing template, make sure you are reinforcing your brand by adding your logo, your company name, and selecting the colors that coordinate with your branding strategy. You want your subscribers to recognize and welcome your messages when they are sent out. I highly recommend a custom landing page on your site so that when someone completes the form, they are taken to your web site and reminded to check their email for a confirmation message.

Craft Your Content

Remember to do the little things like proofreading and spell checking. Make sure you have a clear and compelling call to action in your messages. Make sure your content is showing value. Your reader wants to know, “What’s in it for me?” Write your messages like you are answering that question for your readers. Be sure to include your company name and contact information in your messages.

Check Your Design

Have you checked to be sure your links are all correct? Once an incorrect link goes out, you cannot “unsend” the email. Take a moment to double check your links. Proofread your messages to be sure they look good across various formats. I have email accounts set up with gmail, outlook, hotmail, yahoo, aol, and others just so I can see what my messages look like in those systems. Double check that your call to action is clear and compelling.

Check Your Results

It is important to track your open rates and click through rates to know how well your email marketing campaign is performing. By tracking these results and segmenting your list effectively, you can dramatically improve your results.

Once your letters are set up, be sure you have added signup forms to your web site or blog so people can join your list.

If you do not have your own web site or blog, yet, our Hosted Capture Page option is good way to get started.

If you are looking for more details about the basics of starting your email marketing campaign, check out: Getting Good Email Marketing Results

What would you add to this email marketing checklist? Let us know in the comments, below.

The post Email Marketing Checklist – Build Your Business appeared first on Email Marketing.

TrafficWave Back Office Overview

Want to see for yourself how easy it is to navigate around the TrafficWave.net Back Office?

Watch this video to see how easy it is to navigate through your email marketing tools!

Check out our next Live Q&A Session with CEO, Brian Rooney

Check our more video tutorials here

The post TrafficWave Back Office Overview appeared first on Email Marketing.

This article is for all of our Affiliates who are looking to create financial freedom through TrafficWave’s Affiliate Marketing plan.

If your goal is to refer enough customers to have your commissions offset your monthly subscription that’s awesome and we are happy to have you with us. That will be a matter of just sharing your Affiliate URL with a few of your business associates and showing them how to get an account with us. Remember: 3 Makes You Free.

This article is going to focus specifically on those Affiliates who want to create 4 and 5 figure monthly residual income by referring customers, referring other Affiliates, and working with those Affiliates to create momentum.

I am going to talk about some of the mistakes I see and I am going to talk about how to fix those mistakes and create an affiliate marketing team that is dedicated to working together and making things happen.

The first thing to do is to make the decision that you truly want to learn and do what it takes to create a 4 or 5 figure monthly income. To give you some perspective, a 4 figure monthly income means you are earning at least $1,000 on a monthly basis. A 5 figure monthly income means you are earning at least $10,000 on a monthly basis. If that is what you want, I hope you are prepared to learn some things, maybe even unlearn some things, and lock in to creating success by following a simple pattern.

I want to be very clear that this article is intended for leaders. Leaders are focused on creating results. They take responsibility for their own actions and they take responsibility for making sure their team has access to the information they need to be successful. Leaders also get to cash Leadership Bonus checks!

We cannot force anyone to follow our example or our instruction but we can make sure that we are providing the right example and making the instructions available.

So, what are the basic things that should be happening if you want to truly create significant income as a TrafficWave Affiliate?

Use The Tools! Sounds pretty obvious, right? But I see a lot of folks who have signed up and are not even using their autoresponder tools. This is almost a sure-fire guarantee for failure in any affiliate marketing system.

Why should you be using your tools?

Be Smart. Make that 60 cents a day expense pay for itself by using your tools to generate more leads for your business. Follow up with those leads and generate more sales. How many sales do you need to make in your business to cover $17.95 per month? Get that done, first, so you aren’t thinking about “How do I pay for my TrafficWave.net account?”. If you are selling TrafficWave to other businesses, the answer is “3”. You need 3 sales to earn enough in monthly commissions to cover your $17.95 subscription.

Be The Example. When you are building your prospect lists, following up, and closing more sales, you are considerably more qualified to teach your team how to do the same in their own business. When someone says, “This doesn’t work.”, you can honestly tell them, “Sure it does. I’m getting results every day. Let’s look at how we can improve your results.” And then you are able to work with them to show them how it is done.

Improve Retention. When you have people in your team who are USING the tools, their business is going to grow. It will be very easy for them to see how much sense it makes to spend 60 cents a day on powerful marketing tools. Show them how to get results in their business and they stay. Simple.

All of this has to do with your referrals from the customer perspective. By teaching your referrals how to USE the tools, you are teaching them how to make more money in their business and they are going to WANT to stay with you. It will just make good business sense.

So, now, let’s look at this from the affiliate marketing perspective. How do we help our Affiliates make the most of this system to create additional income?

Use The Tools. Sound familiar? Think about this for a minute. You are using these tools to build prospect lists for your business. You are using these tools to communicate with those prospects and covert them in to paying customers. You are communicating with your customers to turn them in to repeat customers. Do the same thing with your Affiliate team in TrafficWave.net!

Set up at least 1 campaign to generate leads for your TrafficWave business. These are people who own businesses, are involved in network marketing, are involved with affiliate marketing, etc… They need to be using these tools to grow their business. AND, since they are business people, it makes sense that they would want to open up an additional income stream by referring other businesses through their Affiliate URL.

Set up at least 1 campaign to train and support your Affiliates. Share your successes. Celebrate the successes of others on your team. Invite your team to our regular webinars.

Answer your emails. I receive daily complaints from new users about a sponsor that won’t reply to an email. If you aren’t going to be available to answer questions and help them find information, they are going to leave. That’s not designed to be “mean”. It’s just a fact of business life. When someone joins you, they don’t know anything. They are saying, “I trust you enough to try this.” Teach them how to be successful at affiliate marketing by setting the example and providing the information they need.

Teach your team members how to build their own lists. I see a lot of “team builds” that are set up to help the team leader quite a bit but lack the information and support to create strong independent team members.

As a team leader, ask yourself this question:

“Do I want a team that is relying on me to build for them or do I want a team of people working together for their individual and mutual success?”

Think about this: If you have 300 people relying on you to generate sales for them, you are going to get tired, worn out, frustrated, and experience a LOT of people giving up. BUT … if you have a team of 300 people all experiencing success because they are USING the tools to build their lists and generate more sales, you will still experience some giving up but you will also experience incredible growth and momentum as your team approach creates strong individuals applying these simple strategies in their own businesses and in their TrafficWave accounts.

When I used to coach basketball, we focused a lot on helping each individual become the strongest, fastest, and most efficient basketball player they could be. We focused on ball handling drills, shooting form, offensive strategies, defensive strategies, and conditioning. Those individuals that worked on their skills found themselves playing in the games and working together as a TEAM as each member combined their individual efforts and talents to win games. We won a lot of games, together. We lost some games along the way. We won Nationals championships. Not a single one of my players ever asked me to shoot the ball for them in the game. They each learned the skills and they each took their shots. Prepare your team members to do the same. Help where needed but always focus on making your team strong by equipping them to effectively use these tools to create results in their business.

Other tips for you to help train, support, and encourage your team:

Post your own success stories and the success stories of your team members in our Facebook group. Why? Everybody enjoys a pat on the back for a job well done. This is why I post our Top Affiliate Earners report, every month! It shows your team you are interested in and celebrating their success. It also shows people who are watching what kind of leader you are.

When you see your name on one of our Top Affiliate Reports, comment to let your team know you appreciate their efforts. When you see a team member’s name one of our Top Affiliate Reports, celebrate by commenting on the post, in your Facebook profile, on their Facebook profile, and in you campaign you are using to train and support your team!

Success begets more success!

Are you a leader? Are you wanting to become an affiliate marketing leader? I welcome your thoughts, questions, and feedback on this article.

Yours In Success,

Brian Rooney
TrafficWave.net

The post How To Be the Best Sponsor appeared first on Email Marketing.

What Is an AutoResponder?
Do You Really Need One?

Have you ever wondered, “What is an AutoResponder?” Most people are familiar with autoresponders that send out those automated “I’m away” or “I’m on vacation” messages. Most web hosting and email providers refer to these autoresponders as “away” or “vacation” settings within their email programs. These are good for a quick one shot automated reply to let someone know that you got their message or that you are away and will be returning to reply later.

However, if your needs go beyond simply sending a one-time message, it may be time to look in to what is known as the Sequential Followup AutoResponder. This type of autoresponder is much more robust and includes a number of powerful features that are starting to be adopted by businesses and organizations from around the world.

What Is An AutoResponder?

Think of an autoresponder as an email-on-demand system. Any time your autoresponder receives a request via email or a form, it can automatically respond with whatever information you have loaded in to it.

Think of this type of autoresponder as an email-on-demand system. Any time your autoresponder receives a request via email or a form, it can automatically respond with whatever information you have loaded in to it.

There are a number of ways your business can benefit from autoresponders.

• You could set up a series of pre-written sales letters.
• You could create a mini-course that you schedule to go out every few days.
• You could create a price list that would automatically be sent out to anyone that requests it.
• You could create a newsletter or ezine that gets sent out to subscribers once a week.
• You can also set up special offers that your autoresponder can broadcast out to your subscriber lists whenever you like.

Autoresponders that send sequential follow-up messages are being used by more and more professional online marketers.

Some of the important features you want to look for when asking What Is an Autoresponder are:

• The ability to create, store, and send as many letters as you need.
• The ability to personalize each message by inserting the recipients’ name and other personalization features.
• The ability to send your messages in both plain text and html.
• The ability to track the response rate of your messages.

There are basically two options for getting an autoresponder. One option is to purchase autoresponder software that you would install or have someone install on your server. If you are technically adept, enjoy messing with software installation, and are prepared to spend time managing bounces, changing email protocols, and various technical issues that will inevitably arise, this can be a good option.

If, however, you prefer to focus on the actual job of marketing, creating messages, and running your business, you may be better served by using a hosted autoresponder service. When you go with a hosted autoresponder service, it is the job of the autoresponder company to make sure that hardware and software issues are kept up with, as well as manage the ever changing landscape of email marketing legislation. Most businesses prefer to pay a reasonable monthly fee so that the technical wizards can focus on the technical requirements while they focus on their business.

Once you’ve decided on an autoresponder service, your next step is to create the messages that your autoresponder will send out. I recommend creating 5 to 7 followup messages since marketing studies have shown that it can take up to 7 contacts before your customer decides to purchase from you.

Effective use of a followup autoresponder can help any business maximize their profits by capturing visitor information and then helping to convert those visitors in to customers.

Many businesses, after using autoresponders, quickly wonder how they ever got along without them.

To learn more about how to create powerful autoresponder messages for solid results, be sure to check out this article:

Guide To Creating Powerful AutoResponder Letters

To see how other businesses are using autoresponders, check out this report:

TrafficWave.net – Success Stories

To learn more about email marketing, answer the question, “What is an autoresponder”, and find out how it can help  you grow your business, fill out the form below to get our free report:

The post What Is An AutoResponder? appeared first on Email Marketing.

MLM AutoResponder Strategies

Have you been considering adopting MLM autoresponder strategies to build your network marketing business?

If so, good for you! Many successful mlm professionals know the profit is in the list so they build and nurture their lists. Chuck Holmes says, “I would give up my own downline and web sites before I gave up my auto-responder and my list.”. We think that’s pretty smart. We have all seen companies that fell by the way side. Starting over can be challenging. Starting over with your own targeted list that you have nurtured and built a relationship makes it much easier.

And when things are going well, being able to support, train, and inform your downline with your autoresponder is very valuable. The fact is: If you are serious about building your mlm business online, you really should have an autoresponder.

The simplest way to think of an autoresponder is to think of it as a system that manages your email list. When visitors to your web site fill out the form asking for more information, they are added to your list. Your autoresponder then follows up with those prospects, sending message whenever you like. If someone decides they are not interested, they click a link and your autoresponder removes them for you.

Start With A Prospect List: Your starting point would be to begin building a list of prospects. You would set up this campaign to generate leads from your web site visitors. This campaign would follow up with your prospects, helping you sort through to find customers and potential distributors. This campaign might include things like:

• Messages explaining the products and services.
• Messages explaining the business.
• Answers to Frequently Asked Questions
• Testimonials
• Any special offers
• Your regular newsletter

Set Up A Customer List: This list is for folks who purchase your products or services, regardless of whether or not they join your distributor team. You can send your customers special offers, announcements, etc… When your company offers a new product, a discount, or combo pack, you can let your customers know it is available by sending your email to this list. This campaign might include things like:

• Emails training and informing about products and services
• Answers to Frequently Asked Questions
• Your regular newsletter
• Special offers, discounts, seasonal offers, etc..

Set Up A Distributor List: As people join your downline, this is the list you would use to train, support, update, etc… This campaign might include things like:

• Training emails
• Regular tips for new distributors
• Answers to Frequently Asked Questions
• Updates on conference calls, training events, etc..
• Your regular newsletter
• Team announcements such as rank advancements.
• If you are using the TrafficWave Autoresponder system, you can share your letters with your downline to help them duplicate what you are doing. This makes it much easier to duplicate your efforts in your organization. In MLM, duplication is a big part of your success.

For tips on how to set up a flow of letters for your prospect list, we recommend: Guide To Creating Powerful AutoResponder Letters

Keys to remember for MLM autoresponder success:

• Don’t overhype your offer. Educate your prospects. Offer value so that your subscribers come to know you as an expert in your field.
• Be patient. When someone subscribes to your list, they are saying, “Let me see what you’ve got”. They are not saying, “Sign me up”. We have seen some prospects buy or join many months after subscribing. Having an automated system in place means your mlm autoresponder will send your messages automatically. Your prospects won’t forget about you if they are receiving regular valuable updates and content.
• Recognize that most people who subscribe probably won’t end up joining. It’s still about the numbers. When the time is right for them, they will have seen your information, received your follow up messages, and fill feel more like they know a bit about you and WANT to work with you. The rest will fall away or remove themselves from your list.

If you are interested in learning more about why you should be using mlm autoresponder strategies in your business, fill out the form below to receive our free report:

The post MLM AutoResponder Strategies That Work appeared first on Email Marketing.

List building is critical to the success of your business. Want to build a business? Build your email marketing list.

Some of our affiliates have recently asked me for more list building tips and how to generate leads and get more referrals. I wanted to show you my own personal results using the 30 Minute List Building Challenge I created a while back.

The 30 Minute List Challenge is a guide to show you the basics of how to get started building an email marketing list, even if you have never built a list, before. You can use these same techniques to build any list to promote any offer. This is simply a great way to get started quickly and to show your referrals how to do the same.

I got the results I’m going to show you by doing all the stuff I talk about in the blog article: Email Marketing Results.

1. I created my letters.
2. I created my capture page.
3. I started promoting my capture page.
   From there, the system took over and I continued to focus on #3 … promoting my capture page. I had campaigns that didn’t work. I had campaigns that worked very well. I had campaigns that got very little results. I focused on the campaigns that worked very well.

I want to point out that I did not create a web site for this offer. I created a Hosted Capture Page in my back office. The whole set up took just a few minutes after I got the letters written.

The results, so far, can be seen here from just one of my campaigns:

This particular campaign has generated over 3,200 leads (and counting)! As with any offer, some of those leads have purchased and some have not. I continue promoting this capture page and I am testing other marketing channels to get even more results.

The other day, I recycled my finished leads, and got even more sales along with a few more questions about the system.

This is an excellent example of putting your TrafficWave.net tools to use in building your TrafficWave.net referrals. All of this is available in your back office, right now, and costs nothing more to implement!

If you are wanting more TrafficWave.net referrals on your team, AND you want those referrals to USE the tools and STAY, I highly recommend you follow the steps laid out in the 30 Minute List Building Challenge.

Feel free to ask any questions you may have.

Update, Jan 9, 2017:

I launched a few more small campaigns via social media and my list keeps growing! It really is the simple stuff that leads to success in life, business, and email marketing.

Update, Jan 30, 2017:

It’s hard to beat the simple stuff when it comes to list building!

Update, Feb 15, 2017:

REMEMBER: You can use these same techniques to build ANY list for ANY offer!

Would you like to participate in the 30 Minute List Building Challenge?

Click Here To Learn More.

The post How I Built a List of 3200+ with a Hosted Capture Page appeared first on Email Marketing.

Email Marketing Single Optin vs Double Optin

Email Marketing Single Optin simply means that someone can enter any information in to a capture form and they are automatically subscribed and/or given access to the free ebook, software, etc… that is being offered.

Email Marketers are constantly debating the worth of single optin vs double optin when it comes to building their lists.

Double optin means that once the form is submitted, the person will receive an email asking them to confirm their request. Typically, the confirmation is accomplished by having the subscriber click a uniquely coded link.

The most common argument for using the email marketing single optin method is that some email marketing practitioners believe it helps build a larger list.

The claim is that people are unlikely to take that extra step to click a confirmation link so you could end up losing out on potential prospects.

The most common argument for using the double optin method for email marketing is that email marketers want to know that the prospects they are generating are:

1) Real humans that read their emails.

2) Genuinely interested in receiving the information being offered.

Someone using the single optin method may think that they have 5,000 prospects in their database but may actually have somewhere around 3,000 because 2,000 are nothing more than junk emails, spam traps, or bots.

While 3,000 prospects is nothing to take lightly, consider that if 2,000 of those addresses are not valid, that means the ebook, software, download, etc… that was being offered has essentally been stolen if you did not ask those prospects to confirm before receiving your offer.

Another big issue to consider is deliverability.

If your list is cluttered with unknown or garbage email addresses, this can have a negative impact on your overall deliverability. Many email service providers will begin blocking domains that are known to repeatedly send to email addresses that don’t exist. Over time, this can result in your messages not being delivered to the real prospects that you do have. What good are those real prospects if your message can’t be delivered to them?

Some proponents of email marketing single optin hold the position that it doesn’t matter since email marketing is so inexpensive. “Why should we care if some of the email addresses in our list don’t really exist? Email marketing is so cheap anyway.”

This is a flawed perspective. Those bad email addresses could be costing you more than you realize.

Not only is your deliverability affected, meaning that your message may not be getting through to even the good email addresses, but you may be overpaying your autoresponder service provider.

AutoResponder companies like Aweber, GetResponse, Constant Contact, iContact, etc… charge on a sliding scale meaning the larger your list, the more you will pay each month.

When their system looks at your account, they see the total number of prospects. So if you have 5,000 records but only 3,000 are actually deliverable, you are paying too much.

The idea behind using technology like autoresponders and email marketing should be to help your business increase sales while reducing expenses. Using single optin to build your email marketing lists could cost you not only in efficiency but also in your pocketbook.

The post Email Marketing: Single Optin vs Double Optin appeared first on Email Marketing.

Email List Building Is Important For ANY Business Owner

Should you build an email list? If you are running a business … ANY business … whether offline or online, you absolutely NEED a way to stay in touch with prospects and customers. Just makes sense, right?

Now think about this: Pretty much everybody you know and anybody that could potentially do business with you has an email address. So building an email list of people that you can talk to about you business is a cost-effective no-brainer solution. That just makes sense too, doesn’t it?

So even if you have never built an email list, don’t have an email list, or have a small email list, NOW is the time to get started. Too many people seem to be waiting for the “perfect” time. That perfect time is NOW. A lot of people like to say, “Well, wait until I … ” or “I will start building my list after I … “. Stop it. The time to get started is right now.

If you do not yet have an email marketing list manager, we highly recommend TrafficWave.net. Thousands of business around the world are using this powerful service to build, manage, and profit from their own email marketing lists.

Personally, I’ve used email marketing to build and manage my own lists for more than 17 years. I’ve built lists for digital services such as online advertising, and email marketing. I’ve built lists for consumables like coffee and tea. I’ve built lists for entertainment projects. With each of these projects, the list itself was a huge factor in the success of my campaigns.

When I want to sell more advertising, I send out a special offer and invitation to my email marketing list for online advertising.

When I want to sell more email marketing services, I send out an offer to my list of email marketing prospects.

When I want to sell more coffee and tea, I send out a special offer or incentive to my list for coffee and tea enthusiasts.

When I want to invite guests to come hear me perform with one of the local bands I play with in the Houston area, I send out an announcement to my list of folks that want to know where I’m playing next.

Take a look at those last few paragraphs and really let something sink in. Using email marketing AutoResponders, I am able to build and manage lists for a variety of offers. The system works for me 24 hours a day, generating new prospects, following up with those prospects, communicating with my subscribers, and generating sales. This is all going on 24 hours a day, 7 days a week! And with the exception of my music entertainment list, it is happening all over the world!

Email marketing is the most efficient and cost-effective form of marketing your business can use to increase sales while reducing costs at the same time!

Why? Once you build a list, you have it. You can keep mailing to it over and over again. You can continue building your lists while you are mailing to your lists.

Email List Building is NOT Complicated!

A lot of people ask me if building an email marketing list is complicated. I have people tell me all the time, “I could never figure that out.”.

Stop it. Right now, you are reading this article. There was a time when you wouldn’t have been able to read this article. You didn’t know the alphabet. But you started learning. You found out about the letter “A”,  and then the letter “B”. You learned 26 letters. TWENTY-SIX! Then you started putting those letters together to make words.

Remember: There was a time when you couldn’t spell your name! Now, you sit here reading this full article because you learned. You started with the basics. You struggled here and there. You had to go slow at first. Then you got faster. Now, you just read like it’s something you were born with. But you started out knowing NOTHING.

Learning how to build and manage your email marketing lists will be the same way. You will start with the basics. You’ll use what you know. You will add more knowledge. You will learn more techniques and tools. You will become better and better at it. Then, the day comes when you are a pro and other people start asking you, “How did you DO that?!?”.

So let’s look at some of the basics involved with learning Email Marketing. Your first step is, of course, to open up an email marketing account with TrafficWave.net. As a business, you are ready to dig in to the power of email marketing and you are ready to spend less than sixty cents a day to get that started. In fact, we are going to give you full access to our system absolutely free for the next 30 days.

Your goal is to spend a little time during those 30 days learning the system, setting up your email marketing campaign, and begin building your email marketing list.

So we are not looking at a budgetary decision. Any business can spend less than 60 cents a day on powerful email marketing technology. And, remember: You are starting out absolutely free for your first 30 days. So “Can I afford it” is not a question that needs to be asked.

Consider this. If you use your 30 Day Free Trial period properly, the end result is that you will begin building your email marketing list and the sales you generate should more than cover a marketing cost of less than 60 cents a day! You probably spend more than 60 cents a day on coffee, snacks, or other beverages, right? Your business probably spent a lot more than 60 cents a day on advertising last week, right? What you are about to learn is going to help you make that advertising even more effective. So, again: We’re looking at something that just makes good business sense. This is not a budget based decision.

So register for your 30 Day Free Trial. You will have full access to the tools, the system, and the training.

Be sure to review the following articles for some tips and insights for setting up your email marketing campaigns and your followup letters:

TrafficWave.net Videos will give you a good overview of our tutorials and videos that are available to help you learn these powerful tools.

Guide To Creating Powerful AutoResponder Letters will walk you through some guidelines on how to create your followup letters if you haven’t done it before.

Here are a number of resources to help you learn about driving traffic to your capture pages or site once your letters are created and ready to run:

• How To Generate Hundreds Of Leads Monthly
• How I Build My Lists
• 28 Ways To Build Your Lists
• 30 Minute List Building Challenge

We are looking forward to hearing from you as you begin using the TrafficWave.net AutoResponder system to build, manage, and profit from your email marketing lists.

The post How To Build an Email List appeared first on Email Marketing.

Email Marketing is Dead?

It seems like every time you get on Facebook, twitter, etc… you see some “guru” claiming that email marketing is dead. We’ve been doing email marketing since 2000 and we know that not only is email marketing not dead, it is alive and well and growing in a big way.

Recently, I had someone trying to convince me email marketing is dead. He offered me his free report that would prove it. How could I get the free report? All I had to do was go to  his capture page and fill out his capture form. His autoresponder would then send me the details and follow up. “So, you’re using email marketing strategies to prove to me that email marketing is dead?”, I asked.

Companies who rely on email marketing know how very effective email marketing can be and are happy to see the positive Return On Investment (ROI). Millions of consumers prefer to receive marketing via email. We believe it is safe to say that email marketing is not dead. If anything, it is booming.

Take a look at these facts:

• Almost ⅓ of customers  actually prefer to receive communication from brands via their email over any other marketing channel (including social media and print ads)
• Sixty-six percent of consumers have made a purchase as a direct result of viewing an email.
• Email marketing delivers a return of 4,300 percent, which means that for every dollar you spend on email, you can earn $43!

So we have to scratch our heads a bit every time we see the claim that email marketing is dead. We know better.

But there are marketers who are not using email marketing effectively. This may lead them to believe that email marketing is dead. We want to help.This guide is designed to show you how to use email marketing effectively in your business.

Ready to get started? Keep reading to see why we do NOT believe email marketing is dead:

Step 1: Start Right with the Sign-Up Process. 

Someone has given you their email address. This means they are inviting you in to their inbox. Something about your offer on your capture page or web site was compelling enough that they are telling you, “Yes. You can have some of my time and some of my inbox space. What have you got for me?” This is where your real job starts, email marketing professional. Make sure you deliver on what you offered.

After they sign up, make sure to be clear about what they can expect from you. We recommend setting up a custom landing page on your web site or blog that:

• thanks them for subscribing
• reminds them to check their email for a confirmation message
• recommends they add your email address to their address book so your messages don’t end up in the spam folder.

As soon as they submit the form, they should see your landing page with the above information. The next thing that they will do, when they check their email, is to get your confirmation message. Rather than using a default system confirmation message, create a custom confirmation message that reminds them what you are going to be sending them, and reminds them to click the confirmation link.

Step 2: Know Who You Are Emailing

It is important that you consider WHY someone joined your list. What is the pain point you will be helping them with? When you first start out, your subscriber may see you as a faceless email address trying to pitch them. Let them get to know you a little bit.

Start your messages with something that lets them know you can relate to their pain or need. Maybe you’ve experienced it yourself and found the solution. When your subscribers feel like they can relate to you, they are more likely to open, read, and respond to your email marketing messages.

Step 3: Know Why You Are Emailing

Be specific about your email marketing messages when you write them. Is your goal to sell something? Get more information? Provide education and training? Get referrals? Know exactly what your message should accomplish so you can create a clear call to action in your message.

While your overall goal is to increase sales, each email you send should have one clear goal. The message should be written to reinforce that goal and should be designed to get your reader to take the desired action. For example, if your goal is to get your subscriber to attend an upcoming webinar, that should be the only call to action in the message. Don’t include multiple other offers and calls to action. This will only serve to confuse and alienate you reader. By focusing your email marketing message on a single call to action, you will be able to direct your reader’s attention to your desired outcome.

Step 4: Let Your Readers Know Why You Are Emailing

This brings us to the subject line of your email marketing. The question you have to answer before you get started creating your email marketing message is: “What will my reader get by opening this message from me?” If you do not know how to answer that question, stop. Think about it. You need to offer your readers an immediate benefit to opening and reading your email. Focus on the benefit. Solve a problem. Here is an example:

**FIRSTNAME** – Open this message and start learning more.

or

**FIRSTNAME** – Open Now and Grow Your Business!

The second subject line gives a benefit: “Grow Your Business” and is going to appeal more than “start learning more”.

But … and this is important … be “real”. Making outrageous claims will result in unsubscribes, or worse: complaints. Build trust and rapport with your readers by keeping the benefits authentic and clear.

Also, note the use of the name tag (**FIRSTNAME**). Personalizing your subject line can have a big impact on your open rate. Your subject line is the first thing your reader sees. Get their attention by using their name to improve your open rate.

Step 5: Know Your Preview Line

Did you know that the first sentence in your email can impact your open rate? If you are using gmail, for example, take a look through the subject lines that appear in your inbox. You may notice that some subject lines give more benefits than others, some have personalization, and some include an opening sentence.

Ask yourself if that opening sentence makes you want to open the message to learn more. If it does, then that author has done well. If not, they need to do better. Spend a little time deciding what your opening sentence will be since many of your readers will see that along with the subject line.

Step 6: Get To The Meat 

So far, we’ve focused on the signup process, personalization and creation of a strong subject line, and your opening sentence. The next part of your message is the body of your message. Once they open your message, you need to draw them in and deliver on the benefit you promised in the subject line.

If you are struggling with what to write in your message body, refer to the subject line and put your call to action in the message. Then fill in the gap between with your content. Write your content so that it bridges the connection between your subject line and your call to action. Be keeping this in mind, you will build a reputation with your readers that shows you deliver on what you promised.

Keep your emails brief. Don’t overwhelm your readers with too much information. Keep it as “conversational” as you can. Try to imagine sitting across the table from your reader as you write your message.

You should be able to get your message across in a few paragraphs. If not, maybe provide a link in your message that lets your readers click through to your blog or web site to read more.

Once your message has delivered on the benefit you offered in the subject line, close our your message with a clear call to action that will take your reader to your desired goal.

Step 7: Close The Deal

After everything you have been through to get these subscribers to join your list, confirm their interest, open your message, and then read your message, the way you close your message could have a massive impact on your overall effectiveness.

Your next move is to be clear about your call to action. Let your reader know exactly what they should do next and why they should do it. If there is a time limit, let them know.

Here is an example call to action:

Register for your Free 30 Day Trial and
Start Building Your Business with
Email Marketing By Visiting This Page

This call to action has two benefits (the “why”):

• Free 30 Day Trial
• Start Building Your Business

and it tells them to “visit this page” (the “what”).

The reader knows exactly WHAT to do and WHY.

Note: We didn’t use “click here” as the link because many of the big email service providers will send messages to spam with that link.

As a general rule, include your call to action twice in your email if your message is longer. A call to action in the middle of the message and once again at the end works well. If your message is short, your call to action at the end should be fine.

A shorter message can have your call to action appear on the screen without the reader having to scroll down. We call this appearing “above the fold” and it can have an impact on your click through rates.

We wish you tremendous success with your email marketing.

To Learn More About Email Marketing
and Find Out How You Can Grow Your Business,
Request Our Free Report Here.

The post Email Marketing Is Dead? We Don’t Think So! appeared first on Email Marketing.

Content can absolutely affect your deliverability! Many ISP spam filters will automatically review your email content & subject line to determine if it is spam. There is no magic rule or formula that you can follow to guarantee emails are delivered to the inbox, but you can exercise a little common sense and follow some simple guidelines to help your email marketing message get to the inbox.

It is a good idea to check back here frequently. We will be updating the article as we gain more insights and experiences.

• Keep your subject lines between 35 to 50 characters long. The longer your subject line, the more likely it will be flagged as spam.
• Don’t use ALL CAPITALIZED LETTERS in your subject line or body.
• Avoid sending messages that have only a single large image. Have a good balance of text and images. The more text you have regarding your images, the better.
• Make sure there are no spelling mistakes or HTML errors.
• Avoid using spammy type words such as ‘money’, ‘free’, ‘dollars’, ‘cash’, ‘limited time offer’, ‘medication’, or ‘pornography’.
• Avoid common spam tactics like using a dollar sign($) for the letter “s”.
• Limit the use of ‘click here’ links.
• Minimize the use of bold text, red font, exclamation points (!!!), questions marks (?) and symbols like $ € £ @
• Make sure your content is relevant to your offer and helps build rapport/credibility with your subscribers. Emails that are constantly off-topic and are nothing more than constant ads will impact deliverability and reception by your subscribers.

When we find autoresponder campaigns with messages that violate these guidelines, we may suspend the campaign until the issues are corrected. This will help us to make sure our focus is on helping responsible email marketers continue to experience outstanding deliverability rates.

For more tips affecting email marketing deliverability, check out these articles.

The post How Content Affects Deliverability appeared first on Email Marketing.

Are you wondering how to make money with TrafficWave.net? Did you know you can make money with your TrafficWave.net account, even if you never refer a single TrafficWave sale?

Sure, we’ve got an exciting Affiliate plan with Affiliates earning anywhere from $0 to thousands of dollars every single month by referring other businesses to us and that is a great way to build an additional residual income stream. But this article is going to show you how you can use this system to make money without ever referring a single TrafficWave.net customer.

Are you ready?

Here’s the big secret: Use These Tools To Build Prospect Lists For Your Business!

No matter what sort of business you operate, the key to growth is to get new customers and keep existing customers coming back. You have the perfect tools with your TrafficWave.net account to make that happen.

If you are a network marketer, you can use these powerful tools to build your prospect lists to get new customers and new distributors on your ream.

If you are an entertainer, you can use these powerful tools to build and communicate with your fan base and booking contacts.

If you are an author, a speaker, or business coach, you can use these powerful tools to stay in touch with readers, clients, and business contacts.

And … you can grow your TrafficWave.net income by building your lists and showing other businesses how to do the same.

No matter what type of business you have, this powerful system makes it possible for you to build prospect lists, communicate with your prospects, convert your prospects in to paying customers, and grow your business … all for about 60 cents a day!

The simplest way I can describe the overall process is this:

1. Set Up Your AutoResponder Letters. Tips:
   Guide To Creating Powerful AutoResponder Letters
2. Set Up Your Hosted Capture Page or Add Capture Form To Your Web Site. Tips:
   Integrating TrafficWave.net with WordPress
   Email Marketing – Add Capture Forms Everywhere
   TrafficWave.net – How To Set Up Hosted Capture Pages
3. Begin Driving Traffic To your Capture Page or Web Site. Tips:
   Driving Traffic To Your Capture Page

Once you have your campaign up and running, driving traffic to your capture page or web site can begin bringing you a steady flow of new leads. You may need to change your content or your offer to improve results, but once you’ve got leads coming in, this system is like have an automated sales staff working for your business 24 hours a day, 7 days a week!

This is why so many successful businesses focus on list building! At 60 cents a day, your Return On Investment (ROI) can be massive! The key is to learn and effectively use these amazing tools to build your business.

And, yes .. you can use these same techniques to build your TrafficWave.net income by referring other businesses and teaching them how to do the same thing in their own business. This creates an additional income stream for you along the way.

I have seen Affiliates who focus solely on recruiting other TrafficWave.net members and spend little to no time on training their referrals on how to build their lists. Predictably, those new referrals drop out fairly quickly due to the lack of results.

When I see someone cancel their account, saying, “I cannot afford it” or “I’m not making any money”, I look at their account and I usually see someone who hasn’t actually setup any campaigns. They aren’t using the tools so they aren’t seeing results. All they see is an “expense”.

I have also seen Affiliates who, after referring a new business to TrafficWave.net, they makes sure their new referrals know how to get around in the system and start building their lists. These users tend to stick around a lot longer. They are using the tools to generate hundreds or thousands of dollars in new business and they realize that 60 cents a day is an amazing deal for their business!

I highly recommend our blog and videos for a quick overview. Be sure to take in this information for yourself and share it with all of your referrals. When your referrals are seeing results in their business, they are not worried about spending 60 cents a day to build their profits with a 24/7 marketing system!

Yours In Success,

Brian Rooney, President/CEO
TrafficWave.net

Wondering how to make money with TrafficWave.net?

The post How To Make Money With TrafficWave.net appeared first on Email Marketing.

Have you found yourself wondering how I build my email marketing lists?

A lot of folks ask me for the “hidden secrets” to how I build my email marketing lists and the reality is: There Is No Secret!

List building is a key component to online marketing success. It seems that every time I turn around someone is offering a “new” technique or revealing the “secret” to list building. They seem to come up with all these steps and requirements as if there is some big unknown secret out there but my own experience since the year 2000 has shown me that simple methods work really well.

As an example, I focus on three keys:

1) I use a Hosted Capture page here at TrafficWave.net.

2) I add subscription forms to my blogs and web sites.

3) I drive traffic to my capture pages, my blogs, and my web sites via the simple stuff like advertising, links on social media, inviting prospects directly/personally, and just doing that over and over again. Advertising can be classified ads, traffic exchanges, business cards, etc…

That’s it. When someone gets to my capture page and/or forms, they see my offer to send them free details about my offer. Those visitors who want to learn more fill out the form and get the information.

This simple method has worked very well for me since the year 2000 and continues to work well today.

This is how I build my email marketing lists.

The simple things work best! If you truly want to be successful with email marketing, get your offer together, create a capture page, set up your followup messages, and begin driving traffic to your capture page.

Don’t have an offer? Check out my Free Online Marketing Course

For more tips, check out:

How To Collect Subscribers For Email Marketing

Why I Love Email Marketing

The post How I Build My Email Marketing Lists appeared first on Email Marketing.

Should I Move My Email List?

Lately, we have begun receiving a number of requests for from folks asking, “How do I move my email list?”. They want to move their email marketing lists to TrafficWave.net from another service. We recognize that moving your list is a big decision and we are honored that you are considering TrafficWave.net as your new home for your email marketing lists.

Why move your lists to TrafficWave.net from one of the other service providers?

Cost savings is always a big factor and we are very happy to be able to help businesses save a considerable amount of money when they move their email marketing lists over to our system. With our flat rate pricing, it is easy to see how you will save money when you switch to TrafficWave.net.

Deliverability is another big factor and TrafficWave.net enjoys a very high deliverability rate. TrafficWave.net adheres to a very strict policy of what is and is not accepted when it comes to building your email marketing list. Our high standard is a big reason our deliverability rating is so high around the world. No matter where your list is, if your messages can’t get delivered, your email marketing campaign is dead in the water.

If you are wanting to move an established list over from another company, and this list has been built reputably, we do not anticipate any issues with your move. We do need to be clear, however, that purchased or harvested lists are going to be a problem for you no matter which service you use and such lists will not be allowed in the TrafficWave.net system.

So, if you have a list (or lists) that you have been managing with other services and that list is a stable list of valid subscribers you are already regularly interacting with, we welcome your transition and we look forward to helping you transition your list over quickly and easily without the need for your existing subscribers to reconfirm.

Here are the steps to follow:

• Set up your autoresponder campaign and automated follow-up letters.
• Send a support ticket with your list attached as a single .csv file.
• Be sure to let us know which campaign to import your list to.
• Include details on how you have been managing the list, how you built the list, and how often you have been mailing your list.

Upon review, if everything checks out, your list will be imported in to the system and you will receive an email confirmation showing you the totals/results of the move.

Feel free to ask any other questions you have along the way.

TrafficWave.net Support Team

The post Moving Your Email Marketing Lists appeared first on Email Marketing.

I am often asked by our Affiliates for more tips on how to build their TrafficWave.net business bigger and faster. They see our Top Affiliate reports each month and they want to know how to get on that list.

We are, of course, very excited to see TrafficWave.net expand on a global scale and we support the efforts of all our Affiliates who are helping us make that happen worldwide.

What I want to do today is give you what I believe to be the most important tips you can implement if you are truly serious about creating solid long-term residual income as a TrafficWave.net Affiliate:

Tip 1: Build Your Prospect Lists for YOUR business.
Tip 2: Show Other Businesses How To Build Their Prospect Lists.

TrafficWave.net offers powerful email marketing tools that you and millions of other businesses around the world can use to build and manage prospect lists.

For less than 60 cents a day, businesses can use these tools to help increase business locally and globally. From local restaurants to global service businesses, email marketing is a powerful tool and should be used consistently.

The more you build and manage your own prospect lists, the more your own business can grow.

So what I’m saying is: YOU should be using these powerful tools in your own business, first! This email marketing autoresponder will cost you about 60 cents a day. Using these tools properly in your business can (and should) quickly cover that 60 cents per day by helping you drive sales in your business.

Building your TrafficWave income is simply a matter of letting other businesses know how they can also use these powerful tools to build and manage their own prospect lists.

Is it fun to refer other users, get those Fast Track Bonuses, and qualify for Leadership Bonuses? Absolutely! So, realize that the more you focus on helping businesses USE these tools in their business, the more Fast Track Bonuses, Bigger Commissions, and Leadership Bonuses you can expect to see!

Focus on showing other business owners how to use these tools to make more money.

How? This can, of course, be done online and offline. Using social media is always a great idea. Social media helps you connect with other business people and that’s always a good thing. If you follow us on Facebook and Twitter, you will undoubtedly see me promoting information to other businesses showing them how they can and should use email marketing to build their prospect lists and improve sales. I get to communicate with musicians, real estate professionals, consultants, publishers, plumbers, contractors, network marketers, affiliate marketers, authors, coaches, bands, sports teams, and more through the power of social media. And I love doing it.

Don’t skip over real human conversations, though.

Last night, I met my daughter for dinner where we enjoyed a great hamburger. The owner came out to talk to us and I asked him if they are using email marketing to help generate repeat business.

They weren’t. We talked for a minute and I will be going back to talk with the owner about how he can quickly and inexpensively build a list that allows him to communicate with his customer base and generate repeat business with the click of a button.

He was very excited and we are both looking forward to our next meeting.

The whole process took about 2 minutes and I was back to enjoying an incredible hamburger with my daughter.

You may know I enjoy playing music in the Houston area as a freelance bassist. I am always talking to the other musicians about how they can and should use email marketing to build and communicate with their fan base.

Any time I have a gig, I am talking to the club or restaurant owner about email marketing.

When people ask me, “What else do you do besides music?” I tell them about email marketing. Sometimes, they ask, “I have a _____________________ business. How would that work?”. And I tell them how they can use the TrafficWave system to generate more leads and drive more sales.

You may notice that nothing about this is really “fancy” or “complicated”. I am simply ready to tell any business owner I come across, whether online or offline, about the power of email marketing and how it can help them build their business.

What smart business owner wouldn’t want more business for about sixty cents a day?

Are you part of a business networking group that meets from time to time?
Let them know how they can use these powerful tools to build their prospect lists.

It really is that simple.

So, let’s review. Keep things simple:

1) Use the tools.
2) Show other businesses how to use the tools.

The more you help other businesses grow with email marketing, the more your TrafficWave.net Affiliate income will grow.

Yours In Success,

Brian Rooney
TrafficWave.net

The post How To Grow Your TrafficWave.net Affiliate Income appeared first on Email Marketing.

TrafficWave Back Office Overview

Want to see for yourself how easy it is to navigate around the TrafficWave.net Back Office?

Watch this video to see how easy it is to navigate through your email marketing tools!

Check our more video tutorials here

The post TrafficWave Back Office Overview appeared first on Email Marketing.

Ready To Learn More About TrafficWave?

Are you ready to learn more about email marketing and how we can help you generate leads and drive sales:

This brief overview shows you how thousands of businesses around the world are using the TrafficWave AutoResponder system to consistently generate new leads, build rapport, and drive sales:

The post TrafficWave Video Introduction appeared first on Email Marketing.

How Is Your Email Marketing Open Rate? Can it be improved?

According to a recent study from Pew Research, email is the most important tool for work, 61% of those surveyed consider email “very important” to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn.

According to a report from Epsilon, in Q3 2014 in North America, email marketing open rates were up 6.5% year-over-year (though click rates were slightly down) thanks to mobile device usage.

Mobile seems to be having an even greater impact on open rates in the UK. eMarketer points to Return Path research from December finding that 62% of emails were opened on mobile devices compared to 21% on desktop. In the U.S. it was 48% from mobile compared to 25% from desktop.

So the challenge for email marketers comes down to making sure we give ourselves the best shot at getting a solid open rate when we send our messages out.

Here are some tips taken from WebProNews:

Start with the subject line.

Forbes suggests keeping the subject line to 50 characters or less, instilling a sense of urgency, and focusing on the benefit to readers, as well as using numbers (5 Tips to…), personalizing the “from” Field, and of course avoiding spam triggers.

Naturally, you’ll also want to look at which of your emails are already getting the best open rates and analyze accordingly.

Be sure you are serving your subscriber:

“To win the battle of the inbox, emails need to stand out and be welcomed — open rates will tell you who’s winning,” says email marketing service provider StreamSend. “Step back and judge if you are providing information that is genuinely valued. Sometimes even the best marketers are guilty of drinking their own Kool-Aid; don’t be one of them. Serve the customers.”

One word could make the difference.

Sometimes, the addition, subtraction, or change of a single word can make a huge difference. According to BrainShark, simply using the word “video” in a subject line boosts open rates 19% (not to mention click-through rates by 65%).

Focus on proper list management:

Make sure you are tracking your open rates, using personalization, creating enticing subject lines, and providing content that is valuable to your specific market.

First impressions matter:

CakeMail’s Mireille Tessier makes a great point about considering the first sentence in the email: “The email’s first sentence, also known as the pre-header text, appears often even before the email is opened. It’s a good way to extend those confining 25 characters in the subject line with complimentary information. Make sure the first sentence of your email says more than, ‘Click here to unsubscribe.’ If the first item in your newsletter is an image, the ALT of the image will be used as the first sentence. It’s a stealthy way to have great pre-header text that disappears like magic.”

Be relevant:

“Customers who have given you their email contact information want to feel like they are getting something of value in return for sharing their information,” she says. “Chances are, 10% off of a dinner or a free dessert is not going to get people off the couch to take action. Create consistent offers and content that are specialized and only for your email database members. Discounts of 20 percent or more, invitations to free events or demonstrations, webinars, free business tool kits (whitepaper, downloadable forms, etc.), case studies and free trial offers tend to have the biggest response rates.”

Make it personal:

Personalization is a major component of a successful email campaign. You have to do things that will make your message stand out from the rest of those appearing in users’ inboxes. Location is one, possibly under-utilized aspect of personalization. Location also happens to go hand-in-hand with mobile.

One approach to improving your email marketing open rate is to combine location with real-time events.

“Real-time email marketing campaigns based on consumers’ current locations and major geographic events have 2.5 times more open rates and double the amount of unique clicks than traditional email campaigns,” claims Jason Warnock, VP of market intelligence and deliverability for Yesmail Interactive.

Timing, in general, is a big thing that often goes overlooked. You need to consider when your audience is most likely to be reading email, and try to time delivery accordingly. Often, early in the day is the best bet, though it does depend on the audience. Still, even well-timed messages can slip through the cracks.

Repeat Yourself:

Neal Taparia co-CEO and co-founder of Imagine Easy Solutions recently contributed an article to Forbes based on the concept that email should be about unique reach, not just open rates. He suggests sending follow-up emails to those who didn’t open the first email. The thinking here is that this will help you reach those who may have actually been interested in the message, but just didn’t get a chance to open it the first time.

“Have you ever seen an interesting email in your inbox and thought to yourself, ‘I’ll read that later’? You leave it unread with every intention of eventually opening up that email,” he wrote. “Then later that day at 7:47 PM, after dinner, you catch up on email from friends, and start reading the various newsletters that have sprung up in the top of your inbox. Did you ever get to that email? Despite the fact that you made a mental note that you wanted to read it, chances are you didn’t. You got distracted by all the other emails that landed in your inbox. You were probably also distracted by your Twitter, Facebook, and LinkedIn feeds, and very important group chats on WhatsApp.”

This is certainly a common scenario, though as he acknowledges, you do run the risk of annoying subscribers with follow-up emails. Still, the strategy appears to have worked for his company. They increased overall reach by 54.7%.

“To put it in perspective, all the hours of investment dedicated to this content piece and email became 54.7% more effective,” Taparia wrote. “We were able to nurture 54.7% more leads. More importantly, we increased our sales potential by 54.7%. We did this just by investing another 50 minutes in sending out a second email to those who didn’t open up the first.”

In the example he discussed, they sent the first email to 2,723 people, got 579 opens and 224 call-to-action clicks for an 8.2% click-through rate. The second email (again, sent only to those who didn’t open the first one), got 309 opens and 114 clicks. Unique opens between both emails were 32.6%.

Taparia noted they were concerned about annoying people who had seen the original email and deleted it, and that to address this, they send a second email a week later with minor changes. The unsubscribe rate has apparently stayed in line with the norm, though he does suggest trying to get a sense, based on your own list, of when a follow-up email is one too many.

There is no magic button to improving your email marketing open rate:

As much as we like to think there is an exact science to this, there’s really not. If there were, there wouldn’t be a need for advice on the subject. Everyone would just have all of their emails opened. There are so many variables and factors to consider that you really have to pay close attention to your own audience and how they engage with your campaigns. The best thing you can do is develop a more detached/analytical eye, and continue to test and tweak. That assumes you have the content to warrant the opens in the first place.

The good news for email marketers is that email as a medium is as relevant as ever. It’s 2015, and much of the industry chatter is about how everyone is starting email newsletters. Opens are on the way up as mobile is now the norm, and that means there is plenty of opportunity to get your emails read and engaged with. There may be new challenges (Google Inbox, anyone?), but that’s always been part of the game, and it always will be. The bottom line is that this is a pretty good time to be in email marketing.

The post How To Improve Your Email Marketing Open Rate appeared first on Email Marketing.

You joined TrafficWave.net to generate, manage, and profit from your own email marketing lists, right?

We are excited to have you with us and we look forward to being a part of your email marketing success story. To make the most of your experience with TrafficWave, there are a few key pieces you need to make sure you have set up in your account.

1) Set Up Your AutoResponder Campaign Follow Up Letters.
Campaign Setup: (Instructions)
Letter Setup: (Instructions)

2) Set up your capture forms by either:

a) Adding forms to your web site / blog: (Instructions)

b) Setting up a Hosted Capture Page: (Instructions)

3) Promotion!

Promote your Hosted Capture Page or your web site / blog with the capture form. From traditional advertising, traffic exchanges, social media, etc… the key is to create visibility for your offer so prospects have the opportunity to subscribe to your lists.

This is critical to your success and helps you start building connection and rapport with your prospects. The more they know you and feel they can trust you, the more likely they are to do business with you when they are ready to purchase.

These are the things I did to start buiding my own lists. I’m not only the owner, I’m a user. These are the same steps I take personally on a daily basis.

It works!

For some helpful (and short) training videos:
TrafficWave.net Training Videos

For more advanced training information:
http://www.trafficwave.net/wiki/index.php/AutoResponder_Contents

Brian Rooney
TrafficWave.net

The post TrafficWave.net Simplified appeared first on Email Marketing.

TrafficWave Review – Email Marketing Success

We’ve heard it over and over: “The Profit Is In The List”. Sometimes, it helps to see real world examples of businesses using email marketing to not only generate leads, but to close more sales. While you can find a number of sites offering a trafficwave review, we wanted to  share with you some of the stories we have received from our users.

Here are some great examples of email marketing success stories from real businesses around the world to show you how they are using TrafficWave.net Autoresponders to increase business with email marketing:

“I love the professional email marketing services provided by TrafficWave. I personally use TrafficWave to create simple, yet effective capture pages to nail down $100-$1000 commissions in my big ticket business. TrafficWave is by far the most important business building tool I use. The price is fair and the service is extremely reliable. I also appreciate that TrafficWave has the best affiliate plan in the industry and that’s why I recommend it to all my business associates without reservation.”

– Ben  Olszewski
Affiliate Marketer / Swim Coach
http://www.networkmarketingfamilyman.com

“I have used Trafficwave for years for several of my email lists and love the fact that as my list grows my payment does not. I have thousands of people on my emails lists now and am still paying the same price. Trafficwave does what I need it to do with sending autoresponders and broadcasts and for the price, you cannot beat it!”

“I have used other autoresponder services but I prefer TrafficWave because it works very well to deliver timely content to thousands of subscribers and the price is simply the best value anywhere. I use TrafficWave to keep my business partners informed and they are able to use my email campaigns for their teams. When asked if TrafficWave makes me money I smile and say, ‘absolutely!’”

Chase Swift
http://somethingverycool.com

I am very happy with Trafficwave. We used another company without a flat rate. I was recommended to try TrafficWave and we started working with it. We transferred our entire list of followers and started again to grow the list. In the other company it was almost impossible due to the increase of the cost month after month. Trafficwave is fantastic. I recommend it. My company is dedicated to spreading and teaching how to use the power of positive thinking in Spanish. We are very happy to be members of TrafficWave.

Diego Luis Labrousse
http://www.leydelaatraccion.com.ar

I have been an avid TrafficWave User for several years now. I find it to be a powerful, flexible, reliable service that keeps me in contact with the people on my list. It is my number one internet tool for the development of my business, my ministry and my social connections.

I use it to build my business by educating my prospects, building trust with my prospects and when those prospects become customers they are loyal.

In my ministry I am able to keep people informed, provide distance education modules and serve large group meetings with efficiency and personal attention.

And finally, as I live far from my birth place, I keep friends family and new acquaintances up to date on all we are doing. So I use TrafficWave in all walks of my life, Professional Business development, Service to the community, and personal social circles. It is the best.

George McBride
www.servethailand.com

“I chose TrafficWave because of the price and how easy it was to set up forms in my  WordPress blog. Now, I’m able to build my fan base, communicate with them, and stay in touch with my booking contacts.

Any time I sing, I make sure I tell fans how to join my list online and when I book new events, I can quickly let everyone know when and where we are with the click of my mouse.”

Sheri Lavo
Houston Singer
http://www.sherilavo.com

“I began using the TrafficWave auto-responder on the front page of my web site in 2006. The auto-responder sends a free report about using press releases to promote an online business, along with follow-up messages. The auto-responder has freed me from manually responding to the hundreds of requests I receive for information every week.

TrafficWave.net has also helped me to educate and inform my prospects, to help them come to a buying decision before I ever talk to them. This has enabled me to close more sales because my prospects are more highly qualified as a result of the information they receive from the auto-responder from TrafficWave. I can spend more of my time writing, instead of prospecting and selling.”

I chose Trafficwave because of the simple price structure. As a beginning author, I have a limited marketing budget. I like the ease of setting up different campaigns for different books or blogs. My budget minded side of me likes knowing I’ll pay the same price whether my list is 50 or when it reaches 50,000.

I know the importance of having an autoresponder that is respected by the inboxes. I have peace of mind knowing my emails don’t end up in the SPAM or Junk folders.

Kim Steadman
www.KimSteadman.com

We would love to share your TrafficWave Review! Post a comment below to let us know how you are using this system in your business or organization.

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